This test fulfils the task of obtaining a value that represents the personality of each user. To do so, each user must answer to a personality test that measures people’s behavior in conflict situations. The test will provide us with a value that represents the type of personality that the user has. Once we have this final number it is stored as the reflection of the users personality. User’s only have to do this test the first time they use Happy Movie.
The personality Test in Detail
There are different tests that can be used in order to obtain the different roles that people play when interacting in a decision making process. The one that we used in our previous studies was the TKI test that consists on 30 multiple choice questions where the user has to decide how she will react in the exposed situation.
We can describe an individual’s behaviour along two basic dimensions in conflict situations: (1) assertiveness, the extent to which the person attempts to satisfy her own concerns, and (2) cooperativeness, the extent to which the person attempts to satisfy the other person’s concerns. These two basic dimensions of behaviour define five different modes of responding to conflict situations: Competing, Accommodating, Avoiding, Collaborating and Compromising.
Our approach combines these 5 modes to obtain a value representing the user personality. To obtain the score that the user has in each mode, the TKI personality test, proposes 30 situations where the user has to think how she will react. For example in question 6 users have to decide whether they fill more inclined to “I try to avoid the development of something unpleasant for me” or to “I try to impose my opinion”. When we asked our users about the test, they described it as tedious, long and not very clear in some of the questions. To make the application more easy going we have studied the possibility of using a movie metaphor as an alternative method to obtain the users personality in conflict situations. We required a more entertaining approach so that users do not resent answering the test.
This interactive metaphor consists on displaying two movies characters with opposite personalities for each of the five possible categories. One character represents the essential characteristics of the category, while the other one represents all the opposite ones. What the user has to do is to choose with whom of each pair of characters she feels more identified by simple moving an arrow. These characters are:
- AvoidingRepresenting Character: Someone who does not deal with the conflict. It takes the form of diplomatically sidestepping an issue or simply withdrawing from a threatening situation. Our example is Jack Sparrow from “Pirates of the Caribbean”.
Opposite character: Someone who jumps into the conflict situations. He never thinks it is an impossible situation and he never gives up until it has been solved. Our example is John McClane from “Die Hard”.
- CompetingRepresenting Character: Someone who imposes his own concerns at the other person’s expense. This is a power-oriented personality in which he uses whatever power seems appropriate to win his own position. Our example is Michael Corleone from “The Godfather”.
Opposite character: Someone who never takes advantage of situations at other peoples cost. Although he has the chance or the power to do so, he does what it is right to do even if it is not the best for him. Our example is Harry Potter.
Representing Character: Someone who neglects his own concerns to satisfy the concerns of the other person. It takes form of selfless generosity or charity. Our example is Sam Gamgee from “The Lord of the Rings”.
Opposite character: Someone who never takes one for the team. He is neither obedient, indulgent nor generous. He always sticks to his point of view. Our example is House from “House MD”.
Representing Character: Someone who proposes a settlement of differences in which each side makes concessions. He puts everything he has on him to try to solve it. Even when it is easier to forget about it, or things get complicated he will still fight to solve the problem.
Our example is William Wallace from “BraveHeart”.
Opposite character: Someone who does not make concessions. He is not compromised in solving the situation and if it reaches a complicated point he will abandon. He fights for his own objectives and does not like to work in teams.
Our example is Wolverine from “X-Men”.
Representing Character: Someone who attempts to work with others to find some solution that fully satisfies their concerns. It means digging into an issue to pinpoint the underlying needs and wants of the two individuals. Our example is Woody from “Toy Story”.
Opposite character: It Someone who never works with others. He is individualistic, arrogant to a certain degree, he never listens to the rest of the group because he thinks that his solution will be the best. Our example is Mark Lenders from “Captain Tsubasa”.